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You've probably already seen this Southern Comfort commercial in which a paunchy, oily, middle-aged dude in a Speedo strolls a beach with the unseemly confidence of a young, fit stud. The women are amazed to discover that the portraits drawn from their own descriptions tend to be uglier and less complimentary than the portraits as described by perfect strangers, suggesting women are less likely to appreciate their own beauty. Afterwards, he draws the same women described by strangers who have briefly encountered his subjects. This three-minute Brazilian spot for Dove soap employs a police artist, shielded from view from his interviewees, drawing portraits of various women from the descriptions they supply themselves.
Dumb ways to die happy tree friends edition series#
It's a little gem, reminiscent of the notorious animated series Happy Tree Friends with its combination of kid-friendly animated characters and unpleasantly gruesome deaths. The commercial was intended to educate people to behave safely in and around trains before it went viral. The winner of the Gold Lion Grand Prix is a morbid little musical cartoon from Australia about stupid - and often gory - ways of accidentally killing yourself. It's impressive enough in its feverish way, but one comes away feeling a more apt name for the perfume would have been "Unhinged Narcissist."ĭumb Ways to Die. A key shot of tiny male bodybuilders climbing all over a giant, nude Gaga suggests a decidedly kinky variation of a Gulliver's Travels motif, all accompanied by a cacophonous industrial-techno soundtrack composed by Gaga herself. Director Steven Klein riffs shot after shot of the pop star frolicking with stuff that resembles liquid black vinyl, or gazing into a mirror that sucks her into its frame.
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This is more like a sexual nightmare, using imagery borrowed from the opening credits of David Fincher's The Girl with the Dragon Tattoo. The six-minute commercial for the Lady Gaga-branded perfume Fame mines deeper than the basic perfume commercial's attract-a-man raison d'être. Most of the commercial shorts in this program are as readily accessible as your YouTube account.īut the fest winners, still a popular, well-attended event at the Winnipeg Art Gallery, remains a handy catch-all for important, influential, provocative and just plain hilarious works culled from ad agencies around the globe.Here's a sampling of what to expect among the 68 offerings on the program:įame.
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The Internet changed all that, of course. Award-winning promo spots more than just commercials.